- Problem
- Finding and styling fragrances is guesswork for most people.
- Build
- An app that recommends and styles scents around taste and occasion.
- Now
- Live and growing an audience on TikTok, Instagram & YouTube.
Laid off in December 2025. Since then I've shipped four products instead of waiting — apps, a consultancy, and a channel making AI simple for everyone.
The live consumer app in action — how it recommends and styles fragrances around taste and occasion. Built and shipped solo.
Try the app →
I'm Esther — an AI builder and strategist. In December 2025, my role was eliminated. I treated it as a start date, not a setback, and began building the next day.
Since then I've shipped four things: a live consumer app, a consultancy, a B2B tool in validation, and a channel that makes AI approachable for everyone. The same instinct runs through all of them — find a real problem, build the smallest useful thing that solves it, put it in front of people, and improve it from there.
I move fast because I'd rather learn from something real than perfect something on paper. That's the person you'd be hiring — or the one who'll get practical AI actually working in your business.
You took an existing tool and applied automation that made the admins autonomous… great work applying digital automation and creating a value-added experience for all of T&P.
You are an all-star! Your approach to knowledge sharing is so effective and collaborative that it “sticks.” I'll always be grateful for having you on our team!
I've had quite the positive experience using the itinerary tool. From day one it added value to our team — and even more as we navigated covid. The newer enhancements made it even better.
Thank you for your efforts in creating a Web version of the process control boards in the I4 Department, as well as a screen that shows all I4 team boards. In addition, the efforts made to replicate the board in V6 areas morphed into a potential plant standard.
Thank you for your efforts in supporting the training department by exchanging the department’s laptop for a new one and uploading all the digital software required to interact with the new SMART board — in addition to providing training. Your efforts are appreciated.
In recognition of exemplifying each of the Ford Truths during the migration of FPS Measurables at Lima, Cleveland and Sterling — a project that put our customers first, yet proved more challenging than anticipated. Thank you for delivering a product that our plants use to run their business each and every day.
Awarded for sustaining above 98% customer satisfaction in technical support, month over month — while serving as lead SME for Cisco Stratix switches.
Cleveland, OH · open to remote, hybrid, or onsite. Share a few details about the role and I'll send my résumé — the specifics help me get back to the right people fast.
Blueprint AI Strategy helps small and mid-sized teams put practical AI to work — no jargon, just automations that pay for themselves.
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