AI Builder · Strategist · Plain AI

I build AI tools that solve real business problems.

Laid off in December 2025. Since then I've shipped four products instead of waiting — apps, a consultancy, and a channel making AI simple for everyone.

4
PRODUCTS SHIPPED
1
CONSULTANCY LIVE
6
MONTHS
0
DAYS SPENT WAITING
01 / What I've built Each one started with a real problem. Here's the problem, the build, and where it stands.
Scent StylerLive
Consumer app · solo build
Problem
Finding and styling fragrances is guesswork for most people.
Build
An app that recommends and styles scents around taste and occasion.
Now
Live and growing an audience on TikTok, Instagram & YouTube.
Resume TailorIn progress
B2B tool · interview prep + tailoring
Problem
Career coaches tailor resumes and prep clients by hand, repeatedly.
Build
An AI tool built to fit their workflow — not a generic resume bot.
Now
Surveying coaches first, so the build solves their actual need.
Blueprint AI StrategyLive
Consultancy · AI for small business
Problem
Small businesses know AI matters but not where to start.
Build
Productized services — missed-call text-back, database reactivation, automations.
Now
Open for clients. Built on a proven automation stack.
Plain AIPublishing
YouTube · “Technology Made Simple”
Problem
Most AI content is hype or too technical to act on.
Build
Clear, practical videos on AI tools anyone can use today.
Now
New episodes weekly across YouTube, TikTok & Instagram.
02 / See them working Most portfolios describe. These show the work actually running.
// demo · scent styler

A 60-second look at Scent Styler

The live consumer app in action — how it recommends and styles fragrances around taste and occasion. Built and shipped solo.

Try the app →
Blueprint AIBook a call →
03 / About

I'm Esther — an AI builder and strategist. In December 2025, my role was eliminated. I treated it as a start date, not a setback, and began building the next day.

Since then I've shipped four things: a live consumer app, a consultancy, a B2B tool in validation, and a channel that makes AI approachable for everyone. The same instinct runs through all of them — find a real problem, build the smallest useful thing that solves it, put it in front of people, and improve it from there.

I move fast because I'd rather learn from something real than perfect something on paper. That's the person you'd be hiring — or the one who'll get practical AI actually working in your business.

04 / Recognition A sample of 11 peer & leadership awards at Nestlé USA, three at Ford’s Cleveland Engine Plant, and Capture the Moment at Rockwell Automation.
Nestlé USA11 peer & leadership awards · 2020–2022
WOW Award · Agility

You took an existing tool and applied automation that made the admins autonomous… great work applying digital automation and creating a value-added experience for all of T&P.

— Glenn · Senior Manager, Digital in Manufacturing, Nestlé USA
All-Star · Collaboration

You are an all-star! Your approach to knowledge sharing is so effective and collaborative that it “sticks.” I'll always be grateful for having you on our team!

— Sheryl · Colleague, Nestlé USA
Feedback · Itinerary Tool

I've had quite the positive experience using the itinerary tool. From day one it added value to our team — and even more as we navigated covid. The newer enhancements made it even better.

— John · Manufacturing Excellence Expert, Nestlé USA
Ford Motor CompanyCleveland Engine Plant · 2019–2020
Innovation · August 2019

Thank you for your efforts in creating a Web version of the process control boards in the I4 Department, as well as a screen that shows all I4 team boards. In addition, the efforts made to replicate the board in V6 areas morphed into a potential plant standard.

— Tyra · on behalf of the Plant Operating Committee · submitted by Pete
Create Tomorrow · January 2020

Thank you for your efforts in supporting the training department by exchanging the department’s laptop for a new one and uploading all the digital software required to interact with the new SMART board — in addition to providing training. Your efforts are appreciated.

— Tyra · on behalf of the Plant Operating Committee
ONE Ford · March 2020

In recognition of exemplifying each of the Ford Truths during the migration of FPS Measurables at Lima, Cleveland and Sterling — a project that put our customers first, yet proved more challenging than anticipated. Thank you for delivering a product that our plants use to run their business each and every day.

— Stephen · Ford Motor Company
Rockwell AutomationTechnical support
98%+Customer satisfaction
Capture the Moment

Awarded for sustaining above 98% customer satisfaction in technical support, month over month — while serving as lead SME for Cisco Stratix switches.

— Rockwell Automation · Technical Support
05 / Let's talk
For hiring teams · Cleveland, OH · remote, hybrid, or onsite
I turn problems into working tools.

Cleveland, OH · open to remote, hybrid, or onsite. Share a few details about the role and I'll send my résumé — the specifics help me get back to the right people fast.

I'll reply with a private, tracked link. Your info isn't shared.
For businesses
Want AI working in your business?

Blueprint AI Strategy helps small and mid-sized teams put practical AI to work — no jargon, just automations that pay for themselves.

Book a call →